The template’s default font, Montserrat, is a friendly geometric sans serif, which is nice. But we're looking to write reviews of apps focused on modern tech workers’ needs, so we want something a little more dignified.

Looking through the font dropdown in the Typography panel, we're not seeing anything that’s just right, so we're going to head to our site’s settings by clicking the W in the upper left corner, then Site Settings.

Then click into the Fonts tab and open the Google Fonts dropdown — where we can choose from any of Google Fonts’ massive collection.

We'll be going with a different sans serif called Work Sans, so we load that one up (making sure to select the thin weight, which has a delicate Swiss-design feel) and head back to the Designer.

1. It’s easy to get started quickly, and learn as you go

As we'll show you in this post, it’s super-easy to start blogging with Webflow.

You’ll start off making minor tweaks to the visual design and content structures, but you’ll soon want to customize more. And Webflow makes for a great learning platform. As you play with the tool and watch our tutorial videos, you’ll be able to turn your blog into a truly custom experience for your readers.

2. Webflow includes an intuitive CMS

To blog quickly and effectively, you really need a CMS (aka, content management system). And while there are a host of options out there, Webflow stands apart for two reasons:

On-page editing. There’s nothing more intuitive than double-clicking some text, and editing it. Right there on the page. It’s like writing and editing on Medium, but you’re actually updating your website. Awesome.

The template’s default font, Montserrat, is a friendly geometric sans serif, which is nice. But we're looking to write reviews of apps focused on modern tech workers’ needs, so we want something a little more dignified.

• where we can choose from any of Google Fonts’ massive collection.
• from any of Google Fonts’ massive collection.
• we can choose from any of Fonts’ massive collection.
• we can from any of Google Fonts’ massive collection.
• Fonts’ massive collection. where we can choose from any of Google

Easily customizable content types. We call our content types “Collections,” and it’s really easy to tweak existing Collections, or make your own from scratch, especially as you get better with the Designer.

Related reads: How to use Webflow CMS as a content modeling tool

3. It’s SEO-friendly

If you’re serious about blogging, you’ve got to be serious about search-engine optimization (SEO) too. Because that’s how people find the awesome content you produce.

Thankfully, Webflow will help you rock your SEO by being:

Define your URL structures (which default to a human-friendly, i.e., readable, format)

Auto-generate meta titles, descriptions, and Open Graph (OG) settings based on your content, so you can use fields you’ve already written for metadata, or handcraft them

Add alt tags to images

So, with that out of the way, here’s how to get started blogging with Webflow.

Related reads: Website SEO: the ultimate guide to ranking on Google

Step 1: Pick a Webflow CMS template

First, check out our responsive templates, and be sure to click the “CMS” filter. (If you clicked that link, it’s already done for you.)

Why? Because using a CMS-powered template gives you access to on-page editing and the CMS panel, so you won’t have to dive into the more complex Designer until you’re ready.

We’ve got a bunch of CMS-powered templates, but to keep things easy, we'll use the free and minimal Tokyo blog template.

If you'd like, you can also check out our blog templates, as these are also CMS (content management system) templates, but they are filtered specifically for blog websites only.

Step 2: Customize your site’s design

To keep things simple, we’ll just make a couple minor tweaks to the Tokyo blog template’s visual design using the Webflow Designer.

Updating the typography

First, we’ll update the site’s default font. Typography has a massive effect on how people perceive and feel about a website, so it’s a simple change with lots of bang for your buck.